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Credit cards, loyalty and you
Ever wonder just how loyalty programs choose customers to target for various promotions and offers? Thanks to credit card companies some of that targeting is being handled outside of the program and...
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Lufthansa and Altea Corporate Recognition: A bespoke approach to business and...
It is no secret that the airline loyalty programs are part of the sales process when it comes to negotiating corporate contracts. Those conversations often involve granting status to top executives,...
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Can Credit Cards Dominate Airline Elite Status?
Over the past few years the dominant means to earn points in airline loyalty programs has shifted dramatically in favor of co-brand credit card use. That has mostly focused on award mile earning but...
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Which type of loyalty junkie are you??
It was, arguably, a throw-away which came up during one of the panel discussions at the Loyalty 2015 Conference last month in Istanbul. While ostensibly discussing alliances and mergers the topic of a...
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SAS EuroBonus takes on the personalized travel experience
How do you build a targeted, personalized, real-time campaign which can dominate the Scandinavian frequent traveler market? For SAS and its EuroBonus program this is a multi-year process and one which...
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